/* marketing.ekubyte.com · crema, violeta y coral, con el Byte de piel «marketing». Sin librerías. */
@font-face { font-family: "OPTIEdgar"; src: url("/fonts/OPTIEdgarBold-Extended.woff2") format("woff2"); font-weight: 700; font-display: swap; }
@font-face { font-family: "Geologica"; src: url("/fonts/geologica-latin.woff2") format("woff2"); font-weight: 300 700; font-display: swap; }

:root {
  --crema: #FFF7EE; --crema-2: #F7EADB; --violeta: #5B3DF5; --violeta-osc: #4126D6; --lila: #EDE7FF; --coral: #FF6B4A; --coral-osc: #C2410C; --lima: #C6F24E;
  --tinta: #1D1638; --suave: #5A5470; --linea: #E6DCCD; --noche: #1D1638;
  --display: "OPTIEdgar", "Arial Black", sans-serif; --body: "Geologica", "Segoe UI", system-ui, sans-serif;
  --ease: cubic-bezier(.16, 1, .3, 1); --gut: clamp(20px, 4.5vw, 64px);
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--crema); color: var(--tinta); font: 400 17px/1.6 var(--body); -webkit-font-smoothing: antialiased; overflow-x: clip; }
img, video { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p, ul, ol, figure { margin: 0; padding: 0; }
ul, ol { list-style: none; }
a { color: var(--violeta-osc); text-underline-offset: 3px; }
:focus-visible { outline: 3px solid var(--coral); outline-offset: 2px; border-radius: 6px; }
.wrap { max-width: 1240px; margin-inline: auto; padding-inline: var(--gut); }
.skip { position: absolute; left: 12px; top: -60px; z-index: 50; padding: 10px 16px; background: var(--tinta); color: #fff; border-radius: 10px; }
.skip:focus { top: 12px; }

h1, h2 { font-family: var(--display); font-weight: 700; text-transform: uppercase; letter-spacing: -.012em; }
h2 { font-size: clamp(30px, 4.6vw, 58px); line-height: 1.03; text-wrap: balance; max-width: 18ch; }
.eyebrow { display: inline-flex; align-items: center; gap: 10px; margin-bottom: 16px; padding: 6px 12px; border-radius: 999px; background: var(--lila); color: var(--violeta-osc); font-size: 13px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.eyebrow::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--coral); }
.eyebrow-claro { background: rgb(255 255 255 / .12); color: #fff; }
.intro { margin-top: 18px; max-width: 58ch; color: var(--suave); font-size: clamp(17px, 1.6vw, 20px); line-height: 1.5; }

.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 52px; padding: 0 26px; border: 2px solid var(--tinta); border-radius: 999px; background: var(--violeta); color: #fff; font: 600 16px/1 var(--body); text-decoration: none; cursor: pointer; box-shadow: 4px 4px 0 var(--tinta); transition: transform .2s var(--ease), box-shadow .2s var(--ease), background-color .2s; }
.btn:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--tinta); background: var(--violeta-osc); }
.btn:active { transform: translate(2px, 2px); box-shadow: 1px 1px 0 var(--tinta); }
.btn[disabled] { opacity: .6; pointer-events: none; }
.btn-sm { min-height: 44px; padding: 0 18px; font-size: 15px; box-shadow: 3px 3px 0 var(--tinta); }
.btn-ghost { background: #fff; color: var(--tinta); } .btn-ghost:hover { background: var(--lima); }
.btn-wa { background: #137A52; } .btn-wa:hover { background: #0F6543; }

/* Cabecera */
.top { position: sticky; top: 0; z-index: 30; display: flex; align-items: center; gap: 20px; padding: 12px var(--gut); background: rgb(255 247 238 / .9); backdrop-filter: saturate(1.4) blur(10px); transition: box-shadow .25s; }
.top.scrolled { box-shadow: 0 1px 0 var(--linea); }
.brand { display: flex; align-items: center; gap: 10px; min-height: 44px; text-decoration: none; }
.brand img { height: 20px; width: auto; }
.brand-tag { padding: 4px 9px; border-radius: 6px; background: var(--coral); color: var(--tinta); font: 700 11px/1 var(--display); letter-spacing: .12em; text-transform: uppercase; }
.top nav { display: flex; gap: 2px; margin-left: auto; }
.top nav a { display: inline-flex; align-items: center; min-height: 44px; padding: 0 14px; border-radius: 999px; color: var(--tinta); text-decoration: none; font-size: 15px; font-weight: 500; }
.top nav a:hover { background: var(--lila); }

/* Hero */
.hero { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .9fr); gap: clamp(16px, 3vw, 48px); align-items: center; max-width: 1360px; margin-inline: auto; padding: clamp(24px, 4vw, 56px) var(--gut) clamp(36px, 5vw, 72px); }
h1 { font-size: clamp(28px, 4.6vw, 74px); line-height: .98; }
h1 em { display: block; font-style: normal; color: var(--violeta); }
.lead { margin-top: 22px; max-width: 54ch; color: #3D3557; font-size: clamp(18px, 1.7vw, 21px); line-height: 1.5; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }
.hero-cifras { display: flex; flex-wrap: wrap; gap: 10px 28px; margin-top: 30px; }
.hero-cifras li { display: flex; align-items: baseline; gap: 8px; }
.hero-cifras b { font: 700 clamp(24px, 2.4vw, 32px)/1 var(--display); color: var(--coral-osc); }
.hero-cifras span { color: var(--suave); font-size: 15px; }
.hero-art { position: relative; justify-self: center; width: min(100%, 480px); aspect-ratio: 5 / 6; }
.blob { position: absolute; inset: 10% 4% 6%; border-radius: 42% 58% 55% 45% / 48% 40% 60% 52%; background: var(--lila); border: 2px solid var(--tinta); box-shadow: 10px 10px 0 var(--lima); animation: late 12s ease-in-out infinite; }
@keyframes late { 50% { border-radius: 55% 45% 42% 58% / 58% 52% 48% 42%; } }
.hero-art img { position: relative; z-index: 1; width: 100%; filter: drop-shadow(0 26px 30px rgb(29 22 56 / .25)); animation: flota 6s ease-in-out infinite; }
@keyframes flota { 50% { transform: translateY(-12px); } }
.sticker { position: absolute; z-index: 2; padding: 8px 16px; border: 2px solid var(--tinta); border-radius: 999px; font: 700 14px/1 var(--display); letter-spacing: .04em; text-transform: uppercase; box-shadow: 3px 3px 0 var(--tinta); }
.s1 { top: 14%; left: -4%; background: var(--lima); transform: rotate(-8deg); }
.s2 { top: 46%; right: -6%; background: var(--coral); transform: rotate(6deg); }
.s3 { bottom: 12%; left: 2%; background: #fff; transform: rotate(-4deg); }

/* Cinta */
.cinta { overflow: hidden; border-block: 2px solid var(--tinta); background: var(--violeta); color: #fff; }
.cinta p { width: max-content; padding: 14px 0; font: 700 clamp(16px, 1.8vw, 22px)/1 var(--display); text-transform: uppercase; letter-spacing: .04em; white-space: nowrap; animation: cinta 34s linear infinite; }
@keyframes cinta { to { transform: translateX(-50%); } }

/* Video */
.video { padding-block: clamp(56px, 8vw, 110px); }
.video-g { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(24px, 4vw, 64px); align-items: center; }
.player { border: 2px solid var(--tinta); border-radius: 20px; overflow: hidden; background: var(--tinta); box-shadow: 10px 10px 0 var(--coral); aspect-ratio: 16 / 9; }
.player video { width: 100%; height: 100%; object-fit: cover; }

/* Caso CAJ */
.caso { padding-block: clamp(56px, 8vw, 110px); background: #fff; border-block: 2px solid var(--tinta); }
.cifras { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); margin-top: clamp(28px, 4vw, 44px); border: 2px solid var(--tinta); border-radius: 18px; overflow: hidden; }
.cifras li { display: flex; flex-direction: column; gap: 6px; padding: 20px 18px; border-left: 2px solid var(--tinta); }
.cifras li:first-child { border-left: 0; } .cifras li:nth-child(odd) { background: var(--crema); }
.cifras b { font: 700 clamp(28px, 3.2vw, 44px)/1 var(--display); color: var(--violeta); }
.cifras span { color: var(--suave); font-size: 15px; line-height: 1.35; }
.piezas { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px; margin-top: clamp(28px, 4vw, 44px); }
.piezas img { width: 100%; border-radius: 14px; border: 2px solid var(--tinta); transition: transform .4s var(--ease), box-shadow .4s var(--ease); }
.piezas figure:hover img { transform: translateY(-6px) rotate(-1deg); box-shadow: 6px 6px 0 var(--lima); }
.piezas figcaption { margin-top: 10px; font-size: 14px; line-height: 1.35; }
.piezas small { display: block; color: var(--coral-osc); font-size: 12px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.formatos { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px; margin-top: clamp(28px, 4vw, 44px); }
.formatos h3 { margin-bottom: 12px; font-size: 20px; }
.formatos ul { display: flex; flex-wrap: wrap; gap: 8px; }
.formatos li { padding: 7px 14px; border: 2px solid var(--tinta); border-radius: 999px; background: var(--crema); font-size: 14px; }
.nota { margin-top: 28px; color: var(--suave); font-size: 15px; }

/* SEO */
.seo { padding-block: clamp(56px, 8vw, 110px); background: var(--noche); color: #fff; }
.seo-g { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); gap: clamp(24px, 5vw, 72px); align-items: center; }
.seo .intro { color: #CFC8E8; }
.seo-byte { width: min(100%, 380px); justify-self: center; filter: drop-shadow(0 26px 34px rgb(0 0 0 / .45)); }
.seo-pasos { display: grid; gap: 14px; margin-top: 28px; counter-reset: s; }
.seo-pasos li { counter-increment: s; display: grid; grid-template-columns: 44px 1fr; gap: 4px 14px; padding: 16px; border: 1px solid rgb(255 255 255 / .16); border-radius: 16px; background: rgb(255 255 255 / .04); }
.seo-pasos li::before { content: counter(s); grid-row: span 2; display: grid; place-items: center; width: 44px; height: 44px; border-radius: 12px; background: var(--lima); color: var(--tinta); font: 700 18px/1 var(--display); }
.seo-pasos b { font-size: 18px; } .seo-pasos span { color: #CFC8E8; font-size: 16px; }

/* Servicios */
.servicios { padding-block: clamp(56px, 8vw, 110px); }
.tarjetas { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-top: clamp(28px, 4vw, 44px); }
.tarjetas article { padding: 24px; border: 2px solid var(--tinta); border-radius: 20px; background: #fff; transition: transform .3s var(--ease), box-shadow .3s var(--ease); }
.tarjetas article:hover { transform: translate(-3px, -3px); box-shadow: 6px 6px 0 var(--violeta); }
.tarjetas article:nth-child(2) { background: var(--lila); } .tarjetas article:nth-child(3) { background: #FFE3DA; } .tarjetas article:nth-child(4) { background: #F1FBD6; }
.ico { display: inline-grid; place-items: center; width: 44px; height: 44px; margin-bottom: 16px; border-radius: 12px; background: var(--tinta); color: #fff; font: 700 15px/1 var(--display); }
.tarjetas h3 { font-size: 20px; line-height: 1.2; } .tarjetas p { margin-top: 8px; color: var(--suave); font-size: 16px; }

/* Proceso */
.proceso { padding-block: clamp(48px, 7vw, 96px); background: var(--crema-2); border-block: 2px solid var(--tinta); }
.pasos { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-top: clamp(24px, 4vw, 40px); counter-reset: p; }
.pasos li { counter-increment: p; position: relative; padding-top: 58px; }
.pasos li::before { content: counter(p); position: absolute; top: 0; left: 0; display: grid; place-items: center; width: 44px; height: 44px; border: 2px solid var(--tinta); border-radius: 50%; background: var(--coral); font: 700 18px/1 var(--display); }
.pasos h3 { font-size: 20px; } .pasos p { margin-top: 6px; color: var(--suave); font-size: 16px; }

/* Contacto */
.contacto { padding-block: clamp(56px, 8vw, 110px); }
.contacto-g { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: clamp(28px, 5vw, 72px); align-items: start; }
.contacto-txt .btn { margin-top: 24px; }
.contacto-byte { width: min(62%, 260px); margin-top: 16px; }
.form { display: grid; gap: 16px; padding: clamp(20px, 3vw, 34px); background: #fff; border: 2px solid var(--tinta); border-radius: 22px; box-shadow: 10px 10px 0 var(--violeta); }
.f label { display: block; margin-bottom: 6px; font-size: 15px; font-weight: 600; } .f small { color: var(--suave); font-weight: 400; font-size: 14px; }
.f input, .f textarea { width: 100%; min-height: 48px; padding: 12px 14px; border: 2px solid #CFC4B4; border-radius: 12px; background: #fff; color: var(--tinta); font: inherit; font-size: 16px; transition: border-color .2s, box-shadow .2s; }
.f input:focus, .f textarea:focus { outline: none; border-color: var(--violeta); box-shadow: 0 0 0 3px rgb(91 61 245 / .25); }
.f [aria-invalid="true"] { border-color: #B42318; }
.trampa { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.ok { display: flex; gap: 10px; align-items: flex-start; min-height: 44px; font-size: 14px; color: #3D3557; cursor: pointer; }
.ok input { flex: none; width: 22px; height: 22px; margin: 1px 0 0; accent-color: var(--violeta); }
.msg { min-height: 1.4em; font-size: 15px; font-weight: 500; } .msg.err { color: #B42318; } .msg.bien { color: #17734D; }

/* Pie */
.pie { padding-block: 40px; background: var(--noche); color: #DDD7F2; font-size: 15px; }
.pie-g { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 20px; }
.pie b { color: #fff; } .pie ul { display: flex; flex-wrap: wrap; gap: 4px 20px; }
.pie a { display: inline-flex; align-items: center; min-height: 44px; color: #DDD7F2; }

.js .rev { opacity: 0; transform: translateY(14px); transition: opacity .5s ease, transform .6s var(--ease); }
.js .rev.vis { opacity: 1; transform: none; }

@media (max-width: 1024px) {
  .cifras { grid-template-columns: repeat(2, minmax(0, 1fr)); } .cifras li { border-left: 0; border-top: 2px solid var(--tinta); } .cifras li:nth-child(-n+2) { border-top: 0; } .cifras li:nth-child(even) { border-left: 2px solid var(--tinta); }
  .cifras li:last-child { grid-column: 1 / -1; border-left: 0; }
  .piezas { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .tarjetas, .pasos { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 860px) {
  .top nav { display: none; } .top .btn { margin-left: auto; }
  .hero, .video-g, .seo-g, .contacto-g { grid-template-columns: minmax(0, 1fr); }
  .hero-art { width: min(78vw, 360px); }
  .seo-byte { width: min(60vw, 260px); }
  .formatos { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  h1 { font-size: 8vw; }
  .top .btn { display: none; } .brand { margin-right: auto; }
  .piezas { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .tarjetas, .pasos { grid-template-columns: minmax(0, 1fr); }
  .hero-cta .btn { flex: 1 1 100%; }
  .s2 { right: -2%; } .s1 { left: 0; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .rev { opacity: 1; transform: none; }
}